A Marketing and Sales Director with over 25 years’ experience in the fields of fast-moving consumer goods (Unilever), pharmaceuticals (Bristol Myers Squibb) telecommunications (TIM) and railways (Trenitalia). After graduating with honours in Economics and Commerce from La Sapienza University of Rome, she gained valuable experience in marketing with Unilever, where she was responsible for food products and retail policies. After two years in the pharmaceuticals sector (Marketing Director of medical devices at BMS), she spent a prolonged period at TIM, managing all systems of B2C and B2B marketing, CRM and sales policies for both mobile and fixed telephony. Alessandra also gained experience as Head of Sales at Trenitalia, where she handled pricing and revenue management, introduced and developed CRM and guided direct and indirect distribution at both national and international level. She is currently the strategy consultant for large and medium-sized service companies. A lecturer on Marketing at several universities (La Sapienza, Luiss Guido Carli, Roma Tre, Polimi), she was a temporary lecturer in Marketing and Communication at the Management Department of La Sapienza University’s faculty of Economics and Commerce. Alessandra is a voluntary consultant for various non-profit organisations, as well as Marketing Delegate for the Italian Environment Fund, Rome section.